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NEW QUESTION # 142
Northern Trail Outfitters wanta simple segmentation strategy for identifying subscribers for their emails.
What solution should they use?
Answer: A
Explanation:
Explanation
To use a simple segmentation strategy for identifying subscribers for their emails, Northern Trail Outfitters should use list modeland groups in Single Send Journeys. List model is a method of storing subscriber information in lists rather than data extensions. Groups are segments of subscribers based on list attributes or behaviors. Single Send Journeys are journeys that allow marketers to send one-time messages to lists or groups using Journey Builder features. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_list_model.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_es_groups.htm&type=5https://help.salesforce.com/s/articleV
NEW QUESTION # 143
A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.
How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?
Answer: B
Explanation:
Comprehensive and Detailed Explanation:
The correct answer is B - Salesforce Data Entry Source on the Contact Object.
* The Salesforce Data Entry Source allows you to trigger journeys based on new or updated Salesforce records.
* Since you are trying to trigger based on new contacts (and Contacts are tied to Accounts in B2B), you would configure the journey to listen for Contact creation or update events.
# Why others are wrong:
* A: Salesforce Campaign Entry Source is tied to Campaign Members, not Contacts.
* C: Salesforce Data Entry Source on Account Object isn't typically used to drive Contact-specific Journeys - Contacts should be the focus.
* D: Welcome Email Configuration is not relevant for Journey Builder - it's for basic email sends.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Salesforce Data Entry Source:
"Use Salesforce Data Entry Sources to start a journey when records on standard or custom Salesforce objects like Contacts, Leads, or Opportunities are created or updated." (Source: https://help.salesforce.com/s/articleView?id=sf.mc_jb_salesforce_data_entry_source.htm)
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NEW QUESTION # 144
A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding. Also, the information is spread across multiple data extensions and is imported nightly from NTO's e-commerce platform - Contacts, Orders, Order Items, and Products.
Which design should a consultant recommend for segmentation?
Answer: A
Explanation:
To send an email with personalized fields from multiple data extensions without coding experience, Northern Trail Outfitters should combine the data outside of Marketing Cloud and upload it into a sendable data extension. This will allow them to have all the required fields for personalization in one data source and avoid using complex scripting or queries to join and filter data from multiple data extensions.
Establishing data relationships and creating data filters would not help with personalization, as they are used for segmentation purposes. Creating SQL query activities would require coding skills and experience with SQL syntax. References: https://help.salesforce.com/s/articleView?id=sf.
mc_es_send_email_using_a_data_extension.htm&type=5
NEW QUESTION # 145
A data team wants to automate that sync of subscribers' Unsubscribes and status from their enterprise account to their external CRM In one consolidated file. They need to find subscribers In their Marketing Cloud account and their unsubscribe data for child business units.
Which two data views would they use to achieve this?
Choose 2 answers
Answer: A,B
Explanation:
Explanation
The _Subscribers data view contains information about each subscriber in an account, such as subscriber key, email address, status, and business unit ID. The_BusinessUnitUnsubscribes data view contains information about each unsubscribe event for each subscriber in a business unit, such as subscriber key, business unit ID, and unsubscribe date. By using these two data views, the data team can find subscribersin their Marketing Cloud account and their unsubscribe data for child business units. References:
https://help.salesforce.com/articleView?id=sf.mc_as_data_view_subscribers.htm&type=5https://help.salesforce.c
NEW QUESTION # 146
A marketer wants to personalize an email with real-time weather information from the Sunny Sky API.
What tool should be used to parse and display the response within the email?
Answer: D
Explanation:
GTL (Guide Template Language) is used in Marketing Cloud's Content Builder to process JSON responses directly inside email content. Since Sunny Sky API provides weather information likely in a JSON format, GTL is the appropriate way to parse the response and personalize the email in real time without needing external services or complex scripting.
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Exact Extract from Salesforce Documentation:
Source: Salesforce Help - Guide Template Language (GTL)
# "Guide Template Language (GTL) enables parsing of JSON objects for dynamic content inside emails, CloudPages, and SMS messages. GTL is designed specifically to personalize content using external data sources directly within a send." Source: Marketing Cloud Developer Guide - GTL Overview
# "Use GTL to retrieve, parse, and render JSON content into Marketing Cloud messages."
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NEW QUESTION # 147
......
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